Unleashing Partner Opportunity with APEX Enhancements


In today’s connected world, customers need more choice and predictability in how they consume and manage their data. As we see increasing demand for consumption-based solutions, we are empowering our diverse partner ecosystem to help customers execute today while elevating for tomorrow. It’s all about choice, flexibility and growth, and we‘re taking another big step to advance all three by enabling partners to deliver solutions in whatever capacity makes sense for them and the customers they support.

To accelerate our as-a-Service momentum with partners, today we are announcing enhancements to the APEX portfolio and introducing expanded resell availability of APEX Cloud Services for partners in additional locations worldwide. These portfolio updates and new market access, coupled with existing APEX Custom Solutions, will afford even greater opportunities for partners to differentiate and promote their individual capabilities while extending the value of APEX to a broader range of customers in more than 35 countries.

Enhancing the Portfolio to Meet Partners’ Needs

New capabilities for partners include:

APEX Data Storage Services

To meet customers’ needs and increase partner stickiness, we now deliver an option to subscribe to APEX Data Storage Services with or without Dell managed services. This update gives partners the option to add in their own services and meet their customers’ demands for more flexibility, including a choice around who may manage their day-to-day operations. This is an ideal solution for partners who want to incorporate their own value-added capabilities or whose customers want to manage their own as-a-Service experience.

APEX Cloud Services with VMware Cloud

We’ve also expanded the ability for partners to develop cloud native apps on the VMware stack and help their customers modernize their applications. This is a great fit for partners who want to focus on high-value cloud development and let Dell manage operational oversight. For partners, such as service providers who have shifted to selling services in a recurring model, this enhancement enables them the continued opportunity to consume IT the way they are already selling: as-a-Service.

APEX Private and Hybrid Cloud

APEX Private and Hybrid Cloud offers partners even more flexibility. Partners can now deliver their own managed services and incorporate APEX into broader data center management contracts. Partners can also implement the new instance-based approach, allowing customers to only pay for resources they need.

For customers who might have thought as-a-Service was out of reach, partners can now offer a smaller 32-instance configuration threshold, opening further growth opportunities. 

Industry Recognition

Together with our partners, we’ve come a long way on this journey. Industry feedback has been strong. 

David McKenney, vice president of cloud, products, TierPoint, commented, “It’s pretty incredible. Having Dell Technologies…

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