The future of sustainable fashion and design: Stella McCartney and Lenovo unveil winning concept of Central Saint Martins design competition


  • Peter Nasielski, an MA Design; Furniture student from Central Saint Martins, crowned winner of sustainability design competition for regenerative seaweed eyewear concept
  • As winner, Peter will be awarded internships at Stella McCartney HQ in London and Lenovo Design HQ in the US
  • Three other finalists awarded internships at Lenovo HQ in the US
  • Winning design revealed at a high-profile event at the Stella McCartney flagship store on London’s Old Bond Street

4th November 2022 – Last night, world-leading technology brand Lenovo, together with fashion designer and conscious luxury pioneer, Stella McCartney, crowned Central Saint Martins’ MA Design Ceramics, Furniture or Jewlery student, Peter Nasielski, the overall winner of their sustainable design competition for his innovative eyewear design, made from regenerative algae seaweed. The winning design was revealed at an event held at Stella McCartney’s Old Bond Street store, attended by industry friends, as well as Central Saint Martins students and faculty.

LONDON, ENGLAND – NOVEMBER 02: Stella McCartney with CSM student Peter Nasielski, winner of the internship at Stella McCartney HQ, part of the Lenovo x Stella McCartney sustainable design competition, on November 02, 2022 in London, England. (Photo by Dave Benett/Getty Images for Stella McCartney)

The collaboration, which saw 38 MA Design students from Central Saint Martins explore the relationship between fashion and technology to create a sustainable solution, aimed to inspire and empower the next generation of eco-conscious designers through innovative Lenovo Yoga technology.

LONDON, ENGLAND – NOVEMBER 02: Stella McCartney arrives to present CSM student Peter Nasielski with the winning internship at Stella McCartney HQ, as part of the Lenovo x Stella McCartney sustainable design competition, on November 02, 2022 in London, England. (Photo by Dave Benett/Getty Images for Stella McCartney)

Throughout the eight-week project, the students created extraordinary and futuristic designs ranging from e-waste jewelry to acoustic paneling made from mycelium. With many remarkable creations to choose from, it was Peter Nasielski, a student from California, that most impressed Stella and the Lenovo design team.

Peter’s project was inspired by regenerative farming practices, which led to the development of his eyewear design made from bioplastic material. Using cutting-edge technology powered by the Lenovo Yoga 9i, Peter used coding algorithms to mimic the aesthetics and dynamics of natural algae formations, creating the basis of his winning design.

Peter was picked from a shortlist of four talented finalists, who battled it out in a judging day at the Stella McCartney HQ. Each finalist championed an important cause and showcased immense creativity, with sustainability at the heart of each design. As the winner, Peter has been awarded a three-month internship at Stella McCartney in a department of his choice, plus an internship with Lenovo’s…

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