Optimism, Vision and APEX at Dell Tech Summit 

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Michael Dell and the Dell Technologies leadership team are confident the strategies they’ve developed, including the direction of its APEX portfolio, will allow the company to thrive amid economic headwinds without taking its eyes off its mission to develop a seamless, outcome-focused technology experience for customers.

In fact, these two key topics discussed by Dell, Vice Chairman and Co-COO Jeff Clarke, Co-COO Chuck Whitten and CMO Allison Dew during Wednesday’s Dell Technologies Summit broadcast go hand-in-hand.

“It’s not our first rodeo,” Dell said, noting that his namesake firm’s supply chain, global support capabilities, as well deep customer and partner relationships, have helped the company weather periods of economic turmoil throughout the 38 years since he founded it in his University of Texas dorm room. “We know how to emerge stronger from this,” he said.

Today, with its growing APEX portfolio and a focus on multicloud ecosystems that link core, cloud and edge environments, Dell is deepening its customer relationships as those customers focus more on outcomes and “simple ways to more quickly drive more transformation inside their businesses,” Dell said.

And while economic headwinds are obvious to all, the tailwinds provided by customers’ desire to do new and exciting things with the vast amounts of data they’re producing has Dell Technologies focused both on helping customers weather the storm today and on playing a leadership role in establishing a simpler, healthier, safer and more successful world in the coming decades.

“Anything you want to do that’s interesting or new or exciting in the world,” Dell said. “Data is the common denominator, and that is an enormous tailwind for our continued growth as a business.”

The company refined its multicloud strategy and launched a slew of new and updated storage products at Dell Technologies World in May, and Wednesday announced Project Frontier, an edge operations software platform that helps customers simplify, optimize and scale edge applications in a secure way, as well as expanded Microsoft Azure Stack HCI solutions.

At the center of the company’s efforts now and into the future is “APEX, APEX, APEX,” Dell said. Dell Technologies has steadily built more and more capabilities into its multicloud as-a-service APEX portfolio, from public and private cloud to cyber recovery and backup services.

Amid frequent and costly cyberattacks, customers are looking for help with security, and Dell said the company’s mission is to make security easier for customers.

“We’ve been building security throughout our products and supply chain for decades, but now we’re stepping it up with Dell trusted devices and trusted infrastructure solutions to make it easier for customers to adopt Zero Trust practices throughout their environment,” Dell said, highlighting cyber resiliency assessment services, and services to manage, detect and respond to…

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